Coca-Cola's Latest Ad Attempt Falls Flat with Uninspired Remix
Coca-Cola has released another questionable ad campaign for 2018, this time remixing an iconic song from the 80s.
The new commercial features a rendition of Rak-su's 'Never Let You Go' but with lyrics rewritten to promote Coca-Cola. The move is seen as another attempt by the beverage giant to tap into popular culture and appeal to younger audiences.
Coca-Cola has faced criticism in the past for its attempts at modernizing classic ads, with some viewing them as forced or unoriginal. This latest campaign may spark similar debate among consumers.