Coca-Cola's Premier League Campaign Scores Big with Central Cee Collab
Coca-Cola has launched its new campaign for the Premier League season, teaming up with West London rapper Central Cee. The 'Taste Every Second' campaign was created by VML in partnership with production company Riff Raff and stars Central Cee alongside a cast of football fans and players.
The two-minute film is centered around an original track called 'The Team', made specifically for the campaign by Central Cee and produced by P-rallel. The song was released on August 18 through Live Yours, Columbia Records and Coca-Cola's own real thing records label, which was launched in 2025.
Central Cee has spoken about his love of football, joking that his own football career is unlikely to take him as far as the Premier League. 'I got love for football but slyly, it don't love me back. You've seen me kick a ball, I ain't making the starting 11,' he said.
The campaign will run throughout the 2026/27 season and includes social and influencer activity, OOH, fan events, watch parties, and retail activations. Limited-edition packs featuring QR codes will also be available, connecting consumers with the Coca-Cola app where fans can access football content, collectibles, and prizes.