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Coke Buddy's Perfect Basket Brings Efficiency to Malaysian Retailers
Coca-Cola is leveraging artificial intelligence (AI) to improve ordering efficiency for its Malaysian retail partners through its Coke Buddy platform.
The Perfect Basket feature uses Coca-Cola's Central Recommendation Engine to analyze previous orders, ordering frequency, seasonality, weather, and purchasing patterns among similar businesses.
With around 39,000 supported retail outlets in Malaysia, the company reports that 83% of participating retailers adopted Perfect Basket recommendations during its recent campaign, which ran from January to April 2026.