Coke Enters Energy Drink Market with New Low-Calorie Offering

Coca-Cola has launched its first energy drink in what is seen as a move to tap into the growing demand for low-calorie beverages. The new product was introduced earlier this spring, but details on sales and reception have not been disclosed.

The exact name of the energy drink was not specified in the announcement, leaving it unclear how the brand plans to compete with established players in the market.