Coke Studio's Pasoori Becomes First Pakistani Song to Reach 1 Billion Views on YouTube
Coca-Cola's Coke Studio has achieved a major milestone in Pakistani music. Pasoori, a song released in 2022 as part of Season 14, has become the first Pakistani song to cross one billion views on YouTube.
The song was produced by Xulfi and features Ali Sethi and Shae Gill. It combines traditional sounds with contemporary production and has been viewed in over 60 countries, with 90% of its views coming from international listeners.
Pasoori's success can be attributed to its ability to remain deeply rooted in its cultural identity while connecting with audiences across borders. The song reached the top spot on Spotify's Global Viral chart and entered the Global Top Songs chart.
Sami Wahid, General Manager of The Coca-Cola Company's Pakistan and Afghanistan Region, stated that Pasoori's milestone reflects Coke Studio's mission to create space for Pakistani artists and ideas to travel globally.