Cola Wars Heat Up as Coke and Pepsi Boost Prices Amid Inflation

Coca-Cola and PepsiCo are preparing for another round of price increases in 2026, which could impact consumers already feeling the pinch from higher food costs.

The beverage giants plan to pass on rising commodity and packaging costs to retailers, with prices potentially increasing by 3% to 5% across their portfolios.

This move follows a pattern seen since 2021, when inflation began to erode margins for both companies. They have used pricing power to protect profitability, but the impact will be felt by consumers.

A 12-pack of soda that cost $8.99 in early 2025 could rise to $9.49 or more by spring 2026, making it harder for shoppers to find budget-friendly options.