Consumer-Facing Stocks Fall to New Lows Amid Weak Demand

Investors are selling off consumer-facing stocks as weaker retail demand and slowing momentum weigh on sentiment.

Nike (NKE) is facing pressure from slowing innovation and weaker demand for legacy products, with sales expected to fall slightly through 2026.

Shopify (SHOP) is also feeling the strain of slower growth among its merchants, who are spending less on marketing and using the platform less.

Celsius Holdings (CELH) saw revenue surge 138% in Q1 due to acquisitions, but core brand sales grew just 6%, raising concerns about profitability.