Stocks
Cook's Legacy: Apple Reaches New Heights Under Former CEO
Tim Cook stepped down as CEO of Apple (AAPL) on Sept. 1, 2026, after a 15-year tenure that saw significant growth in both revenue and market capitalization.
Cook took over from Steve Jobs, who co-founded the company with Michael Scott in the 1970s. During his time at Apple, Cook focused on developing the services segment, which includes high-margin offerings such as the App Store.
The segment has been a huge winner for Apple, generating $30.73 billion in revenue in its fiscal third quarter and boasting a gross profit margin of over 75%.
Cook also oversaw hundreds of billions of dollars in stock buybacks, which helped bolster the company's stock price and pushed earnings per share higher.