Credit One Ditches Broadcast Role, But Stays Close to NASCAR

Credit One Bank has announced it will end its decade-long broadcast integration with NASCAR after the upcoming season, but the company has made it clear that its relationship with the sport is not going away.

The 'Credit One, one to go' phrase has been a part of NASCAR broadcasts since 2016 and was closely associated with the final lap of races. The partnership between Credit One and NASCAR extended beyond television over the years, including a NASCAR-branded American Express card that offered fan rewards and race-related benefits.

Credit One has confirmed it will continue investing in NASCAR despite stepping away from its broadcast role. 'We're incredibly grateful to the fans and cardmembers who have experienced this partnership alongside us,' Credit One said, adding that it remains passionate about NASCAR's athletes and fans. The company also stated that it will 'continue to invest in the sport now and for years to come.'

NASCAR is already preparing for a new sponsor to take over the credit card category with Avant becoming the new official credit card sponsor from 2027 as part of a multi-year partnership.