Cultural Connection Key to Successful Relocations

Global mobility is evolving, and relocation programs are becoming increasingly diverse in terms of structure and location. Historically, success was measured by practical logistical elements such as visa arrangements, furniture delivery, and budget adherence. However, these metrics only report part of the picture.

A growing awareness of cultural connection's impact on ROI has led companies to invest in enabling assignees and their families to feel more connected. Lauryn Slattery, Director of Global Mobility at NetApp, notes that culturally connected employees are more likely to stay with the company in the long term, delivering a greater return on relocation.

Assignees who feel connected and can thrive outside of work experience a greater feeling of belonging, enabling them to excel in their roles. Research suggests that they are also more likely to see out the duration of an assignment and remain with the company after its completion.

To achieve this, companies must take practical steps such as assigning buddies who have recently relocated, providing cultural training, and considering the needs of assignees' partners and families. On-demand support is also essential, as employees may require assistance at any time during their assignment.