Cultural Immersion Key to Success in International Assignments
The first 100 days of an international assignment can make all the difference in its success. According to Dr Sebastian Reiche, a professor at IESE Business School in Spain, this period is where the seeds for success are sown. Cultural preparation is key during this time.
Dr Sachiko Yamao, a professor at Keio Business School in Japan, agrees that thorough cultural immersion and relationship guidance are vital. She warns against selecting candidates based too narrowly on linguistic ability or technical expertise, as these qualities do not predict success in a foreign environment.
Taufiq Qurrahman CPA, associate director FP&A at Coca-Cola Europacific Partners, moved from Indonesia to Australia 10 years ago. He credits his company for assigning him a 'buddy' who helped him adapt to life in Australia and introduced him to local customs.