D&AD Honors Salesforce and MrBeast's Ambitious Multi-Platform Campaign

Salesforce's collaboration with MrBeast has earned recognition from D&AD for its multi-platform execution. The campaign, 'Beast Launch,' picked up a Wood Pencil in the Creator Content / Best Use of Multi-platform category and was also recognized for Digital Marketing / Use of Creators and Digital Marketing / User Participation.

The campaign formed part of Salesforce x MrBeast Present: The Million Dollar Puzzle, an eight-week national activation that expanded far beyond the limits of a traditional Super Bowl commercial. It began with a public exchange between Jimmy Donaldson, also known as MrBeast, and Salesforce founder Marc Benioff.

The two exchanged messages on social media, with Benioff extending an invitation to MrBeast: 'Very seriously, Jimmy, you should do our Salesforce Super Bowl commercial for 2026.'

'Beast Launch' evolved into a nationwide digital scavenger hunt, using Salesforce and Slack technology to support the campaign in real time. Over eight weeks, more than 276,000 players worked through over 100 puzzles, while a custom AI-powered Slackbot helped manage participation and interaction.