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DA Davidson Keeps Apple Neutral Rating Amid Foldable Phone Hopes

Guavy AI Editorial Team
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AAPL
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DA Davidson has reiterated its Neutral rating on Apple Inc., with a price target of $270.00, which is below the current stock price of $324.32.

The firm believes that Apple's position in AI has been improving and that the key to a successful start under new CEO John Ternus will be the foldable iPhone Ultra and the impact of price increases across products and services.

If these factors are not met, DA Davidson expects revenue declines next year due to comparisons with the biggest iPhone upgrade cycle in five years. The firm notes that the upcoming iPhone 18 may offer minimal incremental improvement.

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