DataGroomr Enhances Customer Data Verification Capabilities for Salesforce

DataGroomr has expanded its customer data verification capabilities for its Salesforce data quality platform on AgentExchange, Salesforce's marketplace. The new features make data verification more efficient and accurate, helping organizations build trusted customer data.

The company claims that as organizations increasingly rely on AI, automation, and digital customer engagement, trusted customer data is a critical business requirement. However, customer information constantly changes due to various reasons such as employee job changes or contact information updates without continuous verification, organizations risk making decisions with inaccurate information.

DataGroomr's expanded verification capabilities include email verification with business email identification, website verification with redirect detection, phone verification with line type identification, and a verification API for connected workflows. These features will help organizations continuously validate customer information while reducing the effort and cost of maintaining accurate Salesforce data.