Diageo CEO Brings in P&G Expert Ahead of Turnaround Plan

The newly appointed CEO of Diageo has made a significant move by hiring a senior executive from Procter & Gamble (P&G) just before unveiling his turnaround plan for the company.

This development comes as the City waits with bated breath for the revival strategy, which is expected to be revealed soon. The new hire will join the leadership team of Diageo, the maker of popular brands such as Guinness and Johnnie Walker.

The move has been interpreted as a bold attempt by the CEO to revitalize the company's fortunes. With the senior P&G executive on board, Diageo is expected to benefit from their expertise in managing global brands.