Diageo Hires P&G Vet Amid City Anticipation

Diageo, the owner of Guinness and Johnnie Walker, has hired a senior executive from Procter & Gamble (P&G) to join its leadership team. The new hire comes as the company prepares to unveil a revival plan for the beleaguered business.

The appointment was made by Diageo's newly installed boss, who will outline his turnaround strategy in the coming days. The City is waiting with bated breath for details of the plan, which aims to revive the fortunes of the drinks giant.