Disney and TikTok Partner for Fan-Made Content on Disney+

The Walt Disney Company and TikTok have partnered to bring fan-made videos to Disney+ in a U.S. pilot program.

Short videos made by participating creators will appear simultaneously on TikTok and in the 'Verts' section of Disney+, drawing on characters and storylines from Disney's brands, including Pixar, Marvel, Star Wars, and FX.

TikTok will give participating creators access to materials tied to hundreds of titles from the Disney library, supporting the effort.

The participation is voluntary, with only creators who opt-in having their work carried on Disney+, curated rather than automatically drawn from TikTok.

Both companies are setting up a joint initiative called the Disney Creator Ambassador Program, which will operate on a tiered basis. Creators selected for it will receive rewards, wider exposure, invitations to closed events and support described as career development.