Disney and TikTok Unite for Creator-Driven Content
The Walt Disney Company and TikTok have formed a partnership to allow TikTok creators to use characters and scenes from Disney movies and TV shows in their short-form videos.
This collaboration marks the first agreement of its kind between a major Hollywood studio and a social media platform, with selected creator videos featuring on TikTok and Disney+ in a new vertical video section called 'verts'.
The pilot version of the program is set to launch in the U.S. in the coming months before expanding to international markets, although the financial terms of the deal remain undisclosed.
Disney will gain access to TikTok's vast user base of billions, with creators able to access content from Disney titles including Pixar, Marvel, Star Wars, and more.