Disney and TikTok Unite for Global Content-Sharing Deal
The Walt Disney Company and TikTok have announced a global partnership to bring fans and creators a unique way to discover and create content using memorable scenes from Disney movies and shows. The agreement will pilot in the U.S. in the coming months with plans to expand to other markets. The deal will feature an expansive collection of curated Disney-centric fan-created content from TikTok on the Disney+ app.
TikTok creators will have access to assets related to hundreds of films and series from Disney's vast library, including Pixar, Marvel, Star Wars, FX, and more. Fans will be able to enjoy a shared Disney experience with TikTok videos that will be refreshed regularly. The goal is to engage subscribers more deeply in timely fan conversations and help them discover new story formats on Disney+.
The partnership includes the jointly run Disney Creator Ambassador Program, which will enable creators to unlock special rewards and provide increased visibility, access to exclusive events, and career development pathways.