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Disney and Universal Tap Fortnite for Younger Theme Park Audience

Guavy AI Editorial Team
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Disney and Universal are making strategic partnerships with Epic Games to bring Fortnite-themed experiences to their theme parks. The goal is to attract a younger demographic who are fans of the popular video game.

Universal's Halloween Horror Nights event featured an all-new scarezone based on Fortnitemares, a seasonal event within Fortnite. This allows guests to experience the Halloween theming in a new way.

Meanwhile, Disney announced a new integration with Millennium Falcon: Smugglers Run at D23 Expo. Guests who link their Disney account with their Epic Games account unlock a bonus mission briefing inside the attraction at Disney's Hollywood Studios and Disneyland.

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