Disney Expands Gaming Presence With Original Interactive Stories
Disney is increasingly looking to video games as another way for fans to step inside its stories and potentially discover Disney characters and franchises for the first time.
The company's goal isn't simply to turn existing movies and characters into playable experiences, but rather to create original interactive stories designed specifically for gaming.
According to Sean Shoptaw, EVP of Global Games and Digital Entertainment, 'The way Disney is shaping the future of interactive entertainment through games is really acknowledging that games have become a foundational part of the broader entertainment landscape.'
The business has already reached an impressive scale, driving an estimated $3.5 billion in consumer spending annually over the past four years.