Disney Extends Formula 1 Partnership Through 2028
The Walt Disney Company has extended its partnership with Formula 1 (F1) through 2028, building on their successful collaboration that began in 2025.
As part of the Fuel the Magic campaign, Disney and F1 will continue to create immersive experiences for fans at race weekends worldwide, including exclusive merchandise inspired by beloved characters like Mickey Mouse and Lightning McQueen.
A new collection of merchandise featuring Lightning McQueen and the world of Cars will be available at select races and online. The collection marks the first time Disney has created F1-themed merchandise beyond its existing partnership with Mickey & Friends.
One notable example of their collaborative success is a custom Disney-inspired racing helmet signed by 20 current drivers, including Lewis Hamilton, which sold for $210,000 at auction to benefit Make-A-Wish International. The extended partnership reflects the strength and ambition of the collaboration between two globally loved brands.