Disney Goes Mainstream with Kraft Heinz Partnership

Disney has been making significant changes to its dining scene in collaboration with Kraft Heinz. The partnership aims to introduce new dining experiences across Disney's U.S. parks and resorts, including Disneyland and Walt Disney World. As part of this collaboration, Kraft Mac & Cheese is becoming the exclusive mac and cheese option at all Disney locations.

The change has already taken place at Disneyland, where Kraft Mac & Cheese has replaced traditional mac and cheese options. The same swap is currently underway for Walt Disney World and Disney Cruise Line. Eventually, all menus will feature Kraft, Heinz, and Philadelphia cream cheese products.

In addition to the menu changes, Heinz is introducing its sauces to the parks, including ketchup, mayonnaise, BBQ sauce, honey mustard, and ranch dressing. A new machine called the Heinz Remix Machine allows guests to create their own custom sauces by selecting from various bases and adding flavorings such as bacon, buffalo, or jalapeno.