Disney Hires Microsoft Vet as First Head of Marketing Tech and Ops
The Walt Disney Company has hired Jennifer Creegan as its first Head of Marketing Technology and Operations. The new role is part of Chief Marketing and Brand Officer Asad Ayaz's enterprise marketing organization, which aims to deepen fan insights and drive growth.
Creegan will join Disney on September 7th, bringing a wealth of experience from her 27-year career at Microsoft, where she was most recently Vice President, Strategy, Business Model & Insights for Xbox. She helped shape strategy across product, content, and monetization during her time there.
Ayaz praised Creegan's ability to combine technology and data with innovative marketing approaches, saying 'she understands how technology and data can come together with innovative marketing approaches to help us show up for fans in fresh and unexpected ways.'