Disney Names Former Xbox Exec Jenn Creegan Head of Marketing Tech and Ops
Disney has appointed Jennifer Creegan as its first head of marketing technology and operations. Creegan, a former Xbox executive, will join Disney on September 7th, reporting directly to Chief Marketing and Brand Officer Asad Ayaz. The newly created role is part of the company's ongoing efforts to create a more connected experience for fans across all its divisions.
Creegan brings over two decades of experience in the ad division at Microsoft, where she most recently served as head of strategy, business planning, and insights for Xbox. In this role, she helped shape the company's business strategy across product, content, and monetization while evolving Xbox towards a more player-focused business.
As head of marketing technology and operations, Creegan will work across various Disney divisions, including film and television, streaming, sports, parks and experiences, games, and consumer products. She will collaborate with technology and data teams to gain deeper insights into fans' behavior, enabling faster and more informed decision-making.
According to Ayaz, Creegan's experience in bringing together technology and data with innovative marketing approaches will be invaluable in building the company's marketing team and delivering a connected Disney experience.