Disney Names Joss Hastings SVP of Marketing for Consumer Products

Joss Hastings has been appointed as Senior Vice President of Marketing for Disney Consumer Products. In this role, she will lead global marketing efforts and work across teams to grow the business, strengthen brands, and connect with consumers worldwide.

Hastings brings nearly two decades of experience with The Walt Disney Company, including leading high-impact campaigns supporting collaborations with global brands such as LEGO, Lululemon, Gucci, Coperni, and Charlotte Tilbury. Her work on the global marketing strategy for Disney100 and a joint marketing approach with LEGO helped drive significant business growth and expansion.

Hastings has also led award-winning campaigns including Dream Big, Princess, which reframed Disney Princess marketing around empowering girls to pursue their ambitions; Force Friday, the global 'Star Wars' product launch; and the Disney holiday campaign in EMEA, which generated significant retail sales growth and industry recognition. She will report jointly to Asad Ayaz, Chief Marketing and Brand Officer, and Lisa Baldzicki, President of DCP.