Disney Partners with TikTok to Bring Short-Form Content to Disney+

The Walt Disney Company and TikTok have announced a global partnership to bring TikTok content to the Disney+ mobile app. This means that users will be able to access TikTok videos through a vertical video algorithm similar to Verts on Disney+, which was launched in March.

TikTok content creators who opt-in to a new program will see their videos on both TikTok and Verts on Disney+. They will also have access to Disney intellectual property from hundreds of films and television series, as well as rewards and exclusive events and career development pathways.

The partnership has received backlash online, with some users expressing confusion about why they would pay for a Disney+ subscription to see TikTok videos. However, others are looking forward to the opportunity to access Disney IP and be promoted on official Disney channels.