Disney Seeks Trademark Protection for Its Florida Resort

Disney has filed a trademark application to change the name of its Lakeshore Lodge resort at Walt Disney World in Florida. The move aims to avoid any potential confusion with an existing business called 'Lakeshore Lodge' not affiliated with the company. This development comes after Disney's acquisition of 20th Century Fox, which had a similar lodge name in its portfolio.

The trademark filing is currently pending and does not provide a specific timeline for when the name change will take effect or any additional details on what the new name might be. Disney has not made an official statement about the reason behind the name change, but it's likely aimed at protecting its brand identity.