Disney Shakes Up Consumer Products Division in Major Restructuring Move

The Walt Disney Company has announced a major restructuring of its Consumer Products Division. As part of this move, the division will be transferred from Disney Experiences to Disney Entertainment, specifically under Studios. This change aims to bring together the teams responsible for creating Disney's intellectual property and those in charge of producing merchandise based on that IP.

The move is currently underway, with a few months remaining before it is complete. Lisa Baldzicki will continue to lead the Consumer Products Division as its President, overseeing operations that have seen significant success, outperforming competitors by nearly three to one.