Disney Shifts Consumer Products to Entertainment Studios
Disney is reorganizing its Consumer Products division, shifting most of its operations from Disney Experiences to Disney Entertainment Studios starting in October 2026. Thomas Mazloum and Alan Bergman announced the change in a joint memo, stating that the move will align the merchandise and licensing business with the creative teams developing the content behind it.
The Consumer Products division generated $63 billion in retail sales of licensed products in 2025, with nearly all of that scale resting on characters and franchises born in Disney's film and television studios. Housing the merchandise business under Studios leadership gives Disney a more direct line from a film's development to store shelves.
Disney hasn't announced any leadership changes as part of this restructuring, but will share additional updates as the transition progresses through 2026. The company remains the largest licensor in the industry, and is positioning itself for 'even greater opportunities' in the years ahead.