Disney Taps Into TikTok's Power with New Creator Partnership
The Walt Disney Company and TikTok have partnered on a global content-sharing deal. This partnership will allow creators on TikTok to access licensed content from major franchises, including Marvel, Pixar, Star Wars, and FX, with ease.
Disney aims to strengthen its connection with fan communities and engage Disney+ subscribers more regularly through the mobile app by drawing on popular TikTok videos.
The deal includes a joint program called the Disney Creator Ambassador Program, which will enable creators to unlock special rewards, gain increased visibility, access exclusive events, and career development pathways.
Fan-created content has been playing an increasingly important role in how audiences discover, engage, and celebrate entertainment. According to TikTok, fans shared an average of 6.5 million Film and TV-related posts on the app each day last year.