Disney Taps Joss Hastings as New Consumer Products Marketing Chief

Disney has appointed Joss Hastings as Senior Vice President of Marketing for Disney Consumer Products (DCP), reporting jointly to Chief Marketing Officer Asad Ayaz and DCP President Lisa Baldzicki. This move follows the reorganization of Consumer Products, which will now operate under the Disney Studios division.

Hastings has been a 20-year veteran of the company, working across various divisions including consumer products, digital, music, parks, and gaming. She brings extensive experience in developing award-winning campaigns for major brands like LEGO, Lululemon, and Gucci.

In her previous role as VP, Marketing Strategy, Hastings led Disney's global Formula 1 partnership, delivering activations that expanded Mickey & Friends' reach and relevance. She also spearheaded collaborations with Vogue and Gentle Monster, among others.

Ayaz praised Hastings, saying: 'Joss is one of those rare marketers who knows how to turn a big creative idea into something that connects with consumers, shows up in culture, and drives the business.'