Disney Taps Joss Hastings to Lead Marketing for Consumer Products Division

The Walt Disney Company has appointed Joss Hastings as the senior vice president of marketing for its Disney Consumer Products division.

Hastings will oversee worldwide marketing efforts and report jointly to Asad Ayaz, Disney's chief marketing and brand officer, and Lisa Baldzicki, DCP's president.

The move comes as Disney prepares to shift the consumer products business from its Experiences division to Entertainment in the fall, aiming to integrate intellectual property with product lines more closely.