Disney Taps Martech Expert Jennifer Creegan to Lead Marketing Revamp
The Walt Disney Company has made another significant move in its revamped marketing organization. Jennifer Creegan will lead the company's martech and operations as head of marketing technology and operations, starting September 7th. This newly created role is part of a broader effort to create a more connected experience for consumers across all Disney businesses.
Creegan will report directly to Asad Ayaz, chief marketing and brand officer at The Walt Disney Company. In her new position, Creegan will partner with teams from film and television, streaming, sports, parks and experiences, games, and consumer products, as well as technology and data teams.
The company sees this move as another step in the evolution of its global marketing organization, driving innovation through collaboration across different departments. Disney aims to create a more streamlined experience for consumers by leveraging Creegan's expertise in martech and operations.