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Disney Taps TikTok as Marketing Engine for Parks
Disney has signed a global content-sharing deal with TikTok, marking a significant shift in how travelers discover and plan their park visits. The agreement allows TikTok creators who opt into the program to use licensed Disney intellectual property (IP) in their short-form videos.
Under this partnership, participating creators will have access to hundreds of assets from Disney, Pixar, Marvel, Star Wars, and FX films and series. Their qualifying videos will appear on both TikTok and in the Verts vertical-video feed inside the Disney+ mobile app.
This deal follows Disney's strongest parks quarter in recent memory, with global theme park attendance up 4% and Experiences revenue reaching nearly $10 billion.