Disney Taps TikTok for Fan Content Deal

The Walt Disney Company has partnered with TikTok to bring fan content from creators to its streaming service, Disney+. The new deal aims to connect Disney's stories with the creativity they inspire and give creators more visibility.

Short-form videos from participating creators will appear on both TikTok and in a section called 'Verts' on Disney+. These videos will feature characters and stories from Pixar, Marvel, Star Wars, FX, and other Disney brands. The content will refresh regularly, so users can expect to see new fan-made videos tied to their favorite shows.

Disney is also launching the Disney Creator Ambassador Program, which provides top creators with special rewards, increased visibility, access to exclusive events, and career development support. The tiered program aims to help creators at different stages of their careers.