Disney Taps TikTok for Global Fan-Created Content Push
The Walt Disney Company and TikTok have announced their first global partnership, which will bring fan-created short-form videos inspired by Disney films and TV shows to the Disney+ streaming platform.
The program, described as a 'first global collaboration of its kind' between a major entertainment studio and a social media platform, will launch as a US pilot before expanding internationally.
Disney said that participating TikTok creators who opt into the program will have their eligible Disney-related videos featured on TikTok and in a new vertical-video section on Disney+.
The curated content will feature videos inspired by Disney brands including Pixar, Marvel, and Star Wars. Participating creators will have access to assets tied to hundreds of films and TV series from Disney's library.
'The best storytellers are fans first,' said Asad Ayaz, Disney's chief marketing and brand officer. 'This collaboration creates a new bridge between the stories we tell and the creativity they inspire.'