Disney Taps TikTok for Short-Form Content Sharing Deal

The Walt Disney Company has partnered with TikTok to bring memorable scenes from Disney movies and shows to social media content creators and fans worldwide.

The agreement, which will pilot in the US before expanding to other markets, allows participating creators to access a curated collection of Disney-centric fan-created content on TikTok.

This partnership enables creators to share their own short-form videos featuring characters and stories from Disney's brands, including Pixar, Marvel, Star Wars, FX, and more.

TikTok will also offer its creators access to assets from Disney's vast library, with regular refreshes of the content to engage Disney+ subscribers and stimulate fan conversations, communities, and engagement.