Disney Taps TikTok for Short-Form Creator Videos Featuring Beloved Characters
Disney is expanding its presence in short-form creator videos by partnering with TikTok. The company will grant TikTok creators access to Disney's vast library of characters and content, including Marvel, Star Wars, and Pixar, as part of a new program called 'Verts.' This move marks the latest attempt by Disney to break into the short-form video market, following the launch of its own Verts video feed on Disney Plus earlier this year.
The partnership will allow creators to opt-in to the program and produce videos featuring scenes and characters from hundreds of Disney movies and TV shows. These videos will be hosted on both TikTok and Disney Plus, providing participating creators with increased visibility and exclusive perks such as event access and career development pathways.
Disney's move into short-form creator videos is part of a broader trend in the entertainment industry to tap into the growing popularity of platforms like TikTok. The company has been exploring various partnerships and initiatives to stay competitive, including a previous plan with OpenAI that would have allowed AI-generated content on Disney Plus.