Disney Taps Xbox Executive for Top Marketing Role

The Walt Disney Company has hired Jennifer Creegan, a former Xbox executive, as its new Head of Marketing Technology and Operations. She officially starts on September 7, 2026.

Creegan brings over two decades of experience from Microsoft's advertising division, where she rose to become Head of Xbox Strategy, Business Planning, and Insights. In that role, she shaped business strategy across product, content, and monetization while keeping the focus on the player experience.

Disney's Chief Marketing and Brand Officer, Asad Ayaz, praised Creegan's background in data-driven strategy and her ability to bring connected experiences to the table.