Disney Taps Xbox Executive Jennifer Creegan as First Head of Marketing Tech
Disney has appointed Jennifer Creegan as its first head of marketing technology and operations. This new role aims to connect Disney's global marketing efforts, providing a unified experience for fans across various platforms.
Creegan will officially join Disney on September 7, reporting directly to chief marketing and brand officer Asad Ayaz. In her position, she will oversee the intersection of technology, data, and marketing strategies across film and television, streaming, sports, parks, and consumer products businesses.
Creegan's experience spans over 20 years in Microsoft's advertising division, with a recent stint as head of strategy, business planning, and insights at Xbox. Her expertise will be instrumental in identifying new opportunities for growth and engagement worldwide.