Disney Teams Up with TikTok for Creator-Produced Short-Form Videos
The Walt Disney Company and TikTok have partnered to allow creators to produce short-form videos using scenes and material from Disney's extensive content library.
The program, which will initially be tested in the US before expanding to other markets, provides participating creators with access to hundreds of productions from Disney's vast collection.
These include Pixar, Marvel, Star Wars, and FX brands and franchises, as well as characters, scenes, and stories.
The videos created by participants will be published on TikTok and included in a curated feed on Verts, the vertical-video feature within the Disney+ mobile application.