Disney Teams with Dhar Mann for 20 Original Episodes on Disney+
Disney has made a significant move into creator content by striking a deal with digital powerhouse Dhar Mann Studios.
The agreement will see Dhar Mann, known for his popular moral dramas on YouTube and elsewhere, produce 20 episodes of original content for Disney. This comes as the company continues to expand its goal of turning Disney+ into 'a comprehensive membership ecosystem.'
This includes a recent Hulu integration and new content offerings, as well as the launch of its short-form vertical video product, Verts, on Disney+ in March.
Dhar Mann Studios boasts an impressive 170 million followers globally and nearly 300 million views each week across platforms. The company has also struck a deal with Fox Entertainment for 40 narrative-driven vertical videos earlier this year.