Disney Teams with Dhar Mann Studios on 20-Episode Youth Programming Order
Disney has partnered with Dhar Mann Studios on a 20-episode series order for youth and family-oriented programming across Disney's platforms.
The deal comes as Disney builds out its creator and short-form strategy to reach Gen Alpha, and follows the company's efforts to expand its 'Creator Collection' - a catalog of creator-produced content tied to franchise releases.
Dhar Mann Studios has built a global following with over 170 million followers and nearly 300 million weekly views across platforms with 'uplifting, relatable stories rooted in universal experiences.'
'We believe their optimistic, deeply relatable storytelling will connect in a meaningful way with Disney fans,' said Asad Ayaz, Chief Marketing and Brand Officer of The Walt Disney Company.