Disney Teams with TikTok for Character-Rich Short-Form Content
The Walt Disney Company has partnered with TikTok to allow social media creators on the platform to use Disney characters in their videos.
The new deal gives TikTok creators access to 'memorable scenes and moments from Disney movies and shows' to create content, which will live on both TikTok and Verts, a new vertical video feed on Disney+.
The agreement also introduces the Disney Creator Ambassador Program, a joint program run by Disney and TikTok that enables best-in-class creators to unlock special rewards and provide them with increased visibility, access to exclusive events, and career development pathways.
Asad Ayaz, chief marketing and brand officer at The Walt Disney Company, said 'The best storytellers are fans first.' He added that the collaboration creates a new bridge between the stories told by Disney and the creativity they inspire, giving creators a bigger stage to share what they've made, and audiences more to discover on Disney+ every day.