Disney Teams with TikTok for Fan-Created Content on Disney+

The Walt Disney Company and TikTok have formed a partnership that will bring fan-created content to Disney+. The collaboration, which is set to pilot in the US in the coming months with plans for other markets to follow, will allow creators to share their own content using memorable scenes and moments from Disney movies and shows. The content will be featured on both TikTok and in Verts on Disney+.

The deal will give creators access to a vast library of assets related to hundreds of films and series from Disney's brands, including Pixar, Marvel, Star Wars, FX, and more. This will enable fans to engage with the content on a deeper level and experience a shared Disney experience.

According to internal TikTok data, fans shared an average of 6.5 million Film and TV-related posts on TikTok each day last year, highlighting the depth and daily momentum of entertainment fandom on the platform. Nearly half of surveyed viewers said they went on to watch a movie or TV show on a streaming service or television after discovering entertainment content on TikTok.

The partnership is built around a belief that great talent can come from anywhere, and will enable best-in-class creators to unlock special rewards and provide them with increased visibility, access to exclusive events, and career development pathways. This tiered program reflects Disney's commitment to building relationships with the next generation of creative talent in partnership with TikTok.