Disney Teams with TikTok to Win Over Younger Viewers
The Walt Disney Company has partnered with TikTok in an effort to attract younger audiences to its streaming service, Disney+. The collaboration, which was first announced last month, allows users to discover and create content using scenes from select Disney movies and TV shows. This content includes titles from Walt Disney Animation Studios, Pixar, Lucasfilm, Marvel Studios, and FX properties.
In return, Disney+ will feature a curated selection of Disney fan-created content sourced directly from TikTok. These short-form videos will appear simultaneously on both TikTok and Verts, Disney+'s dedicated vertical video platform.
Disney's Chief Financial Officer Hugh Johnston expressed enthusiasm for the partnership, stating that it introduces a new type of consumer into Disney+ who interact with the content rather than simply watching it passively. He noted that this audience is engaged in a significant way through their interaction with Disney's IP on TikTok.