Disney Tests AI-Powered Search for ESPN and Disney+

The Walt Disney Company is beta testing AI-powered search and discovery features on its ESPN and Disney+ platforms.

The experiments aim to help fans find information and content with intent built into the experience, rather than just searching or browsing.

ESPN Search, an AI-assisted search capability currently in beta, allows users to ask sports questions in natural language and receive answers, related content, stats, and recommendations drawn from ESPN's vast sports knowledge ecosystem.

The tool sources decades of ESPN's trusted content and data to help fans get to insights faster while uncovering more of ESPN's deep sports expertise.