Disney Tests AI-Powered Search on Disney+ and ESPN Streaming Services

The Walt Disney Company is exploring new ways to utilize artificial intelligence through beta testing of AI-powered search and discovery on its streaming services, Disney+ and ESPN.

The goal of these experiments is to enhance user experience by allowing users to describe what they are looking for in a more natural way, rather than relying on specific keywords or browsing.

On Disney+, subscribers will be able to use voice input, suggested prompts, or natural language to describe their viewing needs, and the AI-powered tool will suggest relevant content that fits the moment.