Disney Tests AI-Powered Vacation Planning on Website

Disney World is testing an AI-powered approach to vacation planning on its website. The technology aims to guide guests through major decisions, including selecting a Disney resort and purchasing theme park tickets.

The company has partnered with Google Cloud and Gemini to simplify the booking experience. Instead of presenting guests with overwhelming choices, AI can help narrow options based on their preferences and schedule.

The new system is currently being tested with select visitors to see how they respond to AI taking a larger role in vacation planning. If successful, it could lead to fewer searches, difficult decisions, and situations where guests feel the need for direct human assistance.